Superyacht Australia and key industry stakeholders … read more.

Industry event gets huge tick of app - February 9, 2016

Over 60 business owners and managers … read more.

AMSA to adopt the Large Yacht Code f - February 4, 2016

From March 1, the Australian Maritime … read more.


The theme for this year’s ASMEX conference is “Building a Business for the Future” and as such will have speakers covering key business related topics such as marketing in a new era, building sustainable export markets, where are the opportunities, understanding and finding the best distribution channels, driving sales, forecasting and finance, the critical importance of building relationships and networking to achieve outcomes, the promotion of Australia as a key cruising destination for the Global Superyacht Fleet, and Australia’s capability in the superyacht sector. The Asia Pacific region is increasingly the focus for many global businesses, where does Australia fit in the mix?




Agents, Boat Builders, Brokers, Captains, Equipment manufacturers, Government, Marina Developers, Marina Managers, Marine Insurers/Brokers, Media, Port Operators, Refit & Repair yards and all other relevant stakeholders present in the global marine export, superyacht and commercial marine sectors. 

The Gold Coast is a diverse city enjoyed by more than 11 million visitors each year. This year-round destination has 57 kilometres of sand and surf and with more than 300 days of sunshine annually this is a fantastic holiday destination. The Gold Coast has plenty to see and do with more attractions and venues than any other in the southern hemisphere.




Click the following images to find out more of what the Gold Coast has to offer!


 Australia Gold Coast




A detailed conference program with dates and times of speakers will be uploaded and available early in the year.

For your information attached is a link to the past two conference programmes.

Click here to view 2014 & 2015 conference programme via dropbox link



SPEAKER PROFILES -  More speakers to be announced over the coming months

Marcus Blackmore – Chairman of Blackmores Ltd

Marcus Blackmore – Chairman BlackmoresMarcus Blackmore was born in Queensland in 1945, received his high school education at Church of England Grammar School in Brisbane, and later gained a Naturopathic Diploma from the NSW College of Naturopathic Sciences.  He served from 1969-1971 in the Australian Army with service in Vietnam.  Marcus is also a member of Harvard Business School Alumni. His recreational interests are yacht racing and flying and he holds a private helicopter licence.

Marcus is currently the Chairman of Blackmores Ltd, a public company employing over 900 people in Australia, New Zealand and Asia.  The company markets the premium brand of vitamin and herbal products under the ‘Blackmores’ and ‘BioCeuticals’ labels and is widely recognised for its ethical practices and its treatment of staff.


Andy Treadwell – Managing Director, Singapore  & Thailand Yacht Show

Andy Treadwell - Managing Director, Singapore & Thailand Yacht ShowA natural leader and business developer, Andy was the founder and CEO of Informa Plc’s Sports & Leisure Group (ISLG), working with a number of the world’s most prestigious yachting and sporting industry events over the last five years. Informa is one of the world’s leading conference and exhibition businesses, organising some 8,000 events in 46 countries and employing around 7,000 people.

ISLG encompassed all the sports (ISG) and yachting (IYG) businesses in the company, including industry-leading events such as the Monaco Yacht Show, the Singapore Yacht Show, the Superyacht Cup Regattas, the Abu Dhabi Yacht Show, the Phuket International Boat Show, the International Sports Event Management Conference, Future Sponsorship and the World Yacht Racing Forum. He is now based in Singapore, busy developing a portfolio of events specialising in the leisure marine sector, focusing on unlocking the huge potential for the yachting industry in Asia.


Ed Slack – IBI Editor

Ed Slack is the longstanding editor of IBI (International Boat Industry) magazine and its sister website, the world’s leading business title for the leisure marine sector. Since 2008 he has also been managing editor of IPC Media’s B2B marine portfolio that includes the Award-winning Superyacht Business magazine.

Prior to joining the IBI, Ed worked as a journalist on national newspapers.



Martin Baum – General Manager of Pantaenius

Martin Baum - General Manager of Pantaenius Martin Baum trained as an insurance agent with Wesselhoeff & Ahlers (now AON insurance brokers) in Hamburg, Germany. Martin has undertaken undergraduate studies in business administration at the University of Hamburg and undertook graduate studies at the London School of Economics. Martin has held a General Manager position at PANTAENIUS Yacht Group since 2006.



Mark Richards – CEO Grand Banks and Palm Beach Motor Yachts

Mark Richards, CEO James Banks and Palm Beach Motor Yachts Since 2005 the names Wild Oats XI, and Mark Richards, have been synonymous with the famous Sydney to Hobart Yacht Race, one of the world’s most challenging and grueling ocean races.  As of 2014, Wild Oats XI, skippered by Mark Richards, has won a record eight Sydney to Hobart races.Richards is the founder of Palm Beach Motor Yachts and in 2014, Grand Banks Yachts Limited acquired a 100% stake in Palm Beach Motor Yacht Co Pty Ltd Australia and has welcomed Mark Richards as the CEO of the enlarged group.Grand Banks Yachts is a global brand well known for its vast experience in manufacturing and selling luxury motor yachts.  Palm Beach Motor Yachts is known for its modern technology and impeccable craftsmanship. All yachts are meticulously designed and constructed with cutting edge materials and allows for a full suite of customizable options.


Paul Archer – S.A.R.L Arrow Services Monaco

Born in Sydney Paul Archer qualified as a CPA and worked with KPMG for 7 years.  His free time in Australia was spent sailing and he competed in offshore races including many Sydney-Hobarts.

Having settled in the UK he continued sailing with participation in many regattas including the infamous 1979 Fastnet Race and many other international blue water classics.   His interest in sailing was not simply confined to racing but also the administration side of the sport with time on the RORC and Cowes Combined Club Committee and finally a term as Rear Commodore of the Royal Thames Yacht Club. 

Today he participates in the Mediterranean season racing as a crew member on board the 108ft Wally Open Season.

With 40 years experience ranging from Auditing to Finance Director of a Merchant Bank he has specialised in all aspects of Asset and Tax  Management and saw the potential to bring his financial skills and yachting experience and contacts to Super Yacht Management culminating in 1997 with the establishment in Monaco of Arrow Services. 

Arrow is an Independent Yacht Management company providing family office services for yachting attracting clients from major Trusts, Family Offices, Banks and Law Firms.  Services cover new build construction, yacht management, crew employment and yacht registration.  Seven vessels are currently under construction and pre- build specification review by the ASM project management team covering sizes from 50 ft -90 m.


Peter Busfield – Executive Director NZ Marine (including Association and Industry Training Organisation),  CEO NZ Marine Export Group

Peter Busfield croppedPeter has been in his current or senior leadership roles during a period of sustained growth of the NZ marine industry – including export growth of 300% over the past 10 years to NZ$800 million and an industry providing total turnover of NZ$1.7 billion. Of recent the NZ Marine Export Group, using Peters marketing skills has established New Zealand as a major superyacht destination and refit hub in the South Pacific. The internationally respected NZ Marine Industry Training Organisation boat building apprenticeship programmes have seen over 1000 graduates under his leadership and currently the programme has 450 registered trainees. Prior to joining NZ Marine Peter had a background in business and sales management from Fisher & Paykel and founder of Busfield Marine Ltd, a new boat marketing and brokerage company. 


 Thomas Dammrich- President, National Marine Manufacturers Association

Thom Dammrich - President ICOMIA and President of NMMA USAUnder Thom Dammrich’s leadership at National Marine, the association represents 1,550 marine industry members that produce 80 percent of the recreational boating products currently sold in North America. Most notably, Dammrich has been instrumental in helping unite the industry with the Grow Boating Initiative. From this project, the Discover Boating campaign was refined as an industry-wide effort to promote the boating lifestyle, improve the boating experience and increase participation. The results have been optimized sales of marine products and services, and expanded research on boaters. Dammrich furthers his involvement and commitment to recreational boating interests by serving on several boards such as ICOMIA, IMCI, as well as yachting and fishing councils.




 Superyacht Australia have negotiated discounted accommodation at the 5 star InterContinental Hotel in Sanctuary Cove for delegates who require accommodation throughout the period of the conference. 

Room rates are as follows:

Saturday 14th – Wednesday 18th May = $195 inc GST per night.

Thursday 19th – Saturday 21st May = $360 inc GST per night.

You will be able to access these discounted rates via the booking platform. To access click here.




There are a number of key opportunities to profile your business by being a sponsor of ASMEX, the key conference for the superyacht, export and commercial marine sectors.

If you are interested in gaining greater profile at ASMEX and want to know more about sponsorship opportunities please contact Suzette Sutton –




Registrations are now open and for those who register by 31 March 2016 you will be in the draw to win a fabulous holiday away at Tangalooma Island Resort plus many more exciting prizes!

Upon registration you will be:

  1. Sent a welcome email
  2. Within 48 hours your registration will be processed and receipt emailed to you.
  3. Updates will be sent to you in the lead up to the conference




Conference Day 1: Tuesday 17th May 2016 – 8:30am – 5:30pm

Conference Day 2: Wednesday 18th May 2016 – 8:30 – 3pm followed by closing networking drinks sponsored by MedAire.




Click here to view photos from the 2015 ASMEX Conference via drop box link.




Welcome Function sponsored by MUIR WINCHES: Monday evening , 16th May 2016,   6.30pm-8.30pm


ASMEX Conference Gala Dinner incorporating the 2016 Australian Marine Industry Awards: Tuesday evening 17th May 2016 – 7:15pm – 11pm


Closing networking drinks sponsored by MedAire  (immediately post conference): Wednesday 18th May – 3pm -4:30pm 



AIMEX Networking Function (Invitation only ) This popular networking event is held in the Pantaenius Superyacht Pavilion within the Sanctuary Cove Boat Show: Thursday 19th May 2016 – 5:15 – 7:15pm













The team at AIMEX look forward to receiving your registration. 

For further information please don’t hesitate to contact Emily Simpson by calling +61 03 9867 6625 or  emailing